IT and digital skills are an essential aspect for many job roles. As more and more people move towards some level of home working, having the necessary IT skills to ensure that you can perform your role remotely are becoming increasingly attractive to potential employers. To help you to give your CV an overhaul and maximise your chances of landing your next career placement, we’ve compiled a list of the essential IT and digital skills to help your CV post-Covid.

Basic digital skills

Basic digital skills are essential for almost every job in the 21st century. Having basic digital skills is also a requirement in our personal lives as so much of our time is spent online. Depending on the job role you’re applying for, you may not want to list basic digital skills on your CV as these are going to be expected as a minimum competency by most employers. Basic digital skills include:

  • Using the internet for research purposes and accessing reliable websites via various devices
  • Communication via e-mail and social media including sending documents as attachments
  • Setting up accounts to enable online purchasing and payment methods
  • Using secure passwords, safe internet practices and taking precautions against viruses and scams

These skills are transferable between your personal and professional life and may be relevant to certain roles or experiences. For example, a role in the financial sector will require an excellent understanding of setting up and maintaining online banking/payment accounts and the related passwords, security, and anti-virus technology.

Advanced digital skills

The IT and digital sector is broad and diverse. It encompasses everything from office-based roles to construction design, electrical and mechanical work, all forms of telecommunications and a wide range of service-based industries. While each sector will have its own specialist IT and digital systems and approaches, there are certain IT and digital skills which are useful in all areas of employment.

Digital marketing

With so many transactions being completed online, todays’ shop floor or showroom is often complemented by a company website. In many cases, companies no longer have a physical shop environment, and all transactions are purely digital. Whether you’re working for a construction company selling building products or an online clothing store, knowledge of digital marketing will be an attractive attribute to add to your CV. Some specialized digital marketing skills include:

  • Pay-per-click (PPC) advertising
  • Search engine optimization (SEO)
  • E-mail marketing

Experience in any of these areas is a great strength for your CV in a post-Covid world. Being able to demonstrate bringing these areas together in an overall marketing strategy will also be an attractive feature of any CV.

Social media

Social media plays an important part in almost everyone’s lives. People connect on a personal level through platforms such as Facebook, Twitter, and Instagram on a daily basis. On a professional level, social media can help a business to sell their products, promote their services and build their business’ reputation. With a global reach, social media can be a powerful tool for any business owner.

Professional experience in social media management is therefore an extremely sought-after skill for many business owners. Social media skills which will look great on your CV include:

  • Social media management using tools such as Hootsuite and Canva
  • Performance measurement analysis
  • New channel research
  • Brand awareness and promotional campaigns
  • Influencer engagement

Social media in the professional world is all about connecting with potential customers and building an online relationship which leads to more sales.

User experience (UX) and analytics

Traditional shops and showrooms are designed to be attractive for customers and well-laid out to ensure customers can find what they are looking for. The same can be said for a company’s website. Websites should be as user friendly as possible to ensure that potential customers find what they are looking for as easily as possible.

User experience looks at ways to improve a website’s functionality by improving load speed, navigation, and ease of interaction. Digital UX experts will perform site analyses to ensure that mobile apps, websites, and any associated chat/customer interaction tools are functioning to their optimum level.

Web analytics plays an integral part in any company’s digital marketing strategy. Specialists will use precision software to track customer behaviour patterns and predict outcomes. Experience using web analytic tools will help you to land your next role in IT/digital. Some of the most popular and powerful tools include:

  • Google Analytics
  • Adobe Analytics
  • Crazy Egg
  • SEMrush

Digital and IT skills are becoming increasingly essential in the modern workplace. If you want to make the most of your CV in a post-Covid world, there are loads of online courses you can take to improve your digital and IT skills and give you a better chance of landing your next role.

If you’d like help finding work with PPR, you can register your details with us and we’ll match your CV, skill set and experience with any vacancies we are currently advertising. Alternatively, you can give us a call to discuss the best options for your career development on 01895 808188.